Big Moose from 280 shot the official music video for "Talk Facts" two years ago, following his return from confronting jail time.
In the official video for "Common Wealth," Sonny Breeze opens up about the unconditional bond of family and the priorities that define her life. "Common Wealth," produced by CookupKozi and directed by whomilani, who lets her vent about the Common Wealth Laws and she's vulnerable and sharing some family pain.
Sheck Wes has just released the official music video for "Pain!" and it is stirring up excitement across the music scene. In the opening scene, he sports a TRAPART ski mask, setting the tone for the gritty visuals that accompany his powerful lyrics.
The backdrop of Harlem, NYC, provides the perfect canvas for Sheck Wes to showcase his signature energy and style. As he navigates the streets, the vibrant atmosphere of the city amplifies the raw emotion encapsulated in the track.
A special shoutout to Sheck Wes for his continuous support of the TRAPART brand. Your dedication and creativity inspire us every day. Thank you, Champ!
TWINCOUSINSZ has officially released the visual for their track "HEAVY," which was shot back in 2020. Following a break that allowed the duo to reconnect with their roots in Ghana after their second project, they are now ready to return to the music scene with renewed energy. As they gear up to leave a significant mark, audiences can anticipate more releases from them before the year concludes. Keep an eye out for what’s next from TWINCOUSINSZ.
Arsonal Da Rebel and Icewear Vezzo have teamed up for their latest track, "Dumb Shit." This collaboration brings together Arsonal's sharp lyrical prowess and Icewear Vezzo's dynamic sound, creating a blend that resonates with fans of both artists.
The MVP of 2024, Fl3A, has released the visual for "Checkers," a track that showcases his unique style and artistic vision. Shot by @GwopDigital, the visuals complement the track's themes, drawing viewers into a vibrant world that reflects the dynamic nature of the music.
Marcus Ariah has unveiled "The Storm," a standout track from his latest project, "God's Will." The song showcases Ariah's signature blend of introspective lyrics and compelling flows that resonate deeply with listeners.
The City Son and TRAPART Don BundlesFVG releases "I Gotta Eat"
Albee Al and Arsonal Da Rebel are set to make waves with their highly anticipated collaborative project, promising to redefine the rap landscape. The debut video gives a glimpse into the creative chemistry between these two distinct artists hailing from New Jersey.
Marcus Ariah's "Big Numbers" official music video is a powerful showcase of his lyrical prowess. With every bar, he delivers an impactful performance that captivates the audience. His flow is tight, and he lands seamlessly on each line, making it clear that he knows how to command the spotlight.
Throughout the song, Marcus makes sure to acknowledge TRAPART, proudly wearing our brand and integrating it into his message. His shoutouts reinforce the connection between his music and the TRAPART identity, making this collaboration even more special.
The visuals complement his intense delivery, with production that matches the energy of his bars. "Big Numbers" not only highlights Marcus's talent but also serves as a celebration of collaboration and creativity. We appreciate his support and the way he brings TRAPART into the limelight. Thank you, Marcus, for creating such a fire and dope track!
One of our favorite artists, Piff James, has just released the video for "Jaheim," a track that showcases his unique style and lyrical depth. This year, we had the pleasure of collaborating with him on a capsule collection to complement his album "Gangsta Shaman." Piff has been a steady force in the music scene, bridging East and West Coast influences. Keep an eye out for more exciting projects from him in the near future.
![SENEGALESE ARTIST ELZO JAMDONG DROPS OFF A NEW RECORD CALLED COMPETITION [OFFICIAL VIDEO]](https://i.ytimg.com/vi/ZE_GXlsh4pM/hqdefault.jpg)
Senegalese artist Elzo Jamdong has made waves once again with the release of his new song "Competition." Known for his unique blend of hip-hop and traditional African influences, Jamdong has consistently showcased his talent and creativity in the music industry.
Having supported TRAPART for years, his latest track continues to highlight his dedication to both his craft and the community. "Competition" explores themes of perseverance, ambition, and the challenges faced in the music scene. Jamdong's powerful lyrics and captivating beats reflect his growth as an artist while staying true to his roots.
Fans can expect a thought-provoking and high-energy experience with this latest release, solidifying Elzo Jamdong's status as an influential figure in the contemporary music landscape.
![ELZO JAMDONG | GËNA DEM [NEW YORK CITY TALK] Directed By TRAPART](https://i.ytimg.com/vi/ji2Yagrwz4Y/hqdefault.jpg)
Elzo Jamdong's visit to the TRAPART headquarters in Newark and New York City a couple of years ago marked an engaging moment for both the artist and the team. As he shot a video during this visit, the energetic atmosphere and collaborative spirit of TRAPART were palpable. Directed by Mars Hoffa, the video captures the essence of creativity that TRAPART embodies.
The behind-the-scenes shots reveal the dynamic environment of the headquarters, showcasing artists and creators passionately engaged in their work. Jamdong interacts with team members, exchanging ideas and inspirations that contribute to the vibrant narrative of the video. The visual storytelling is enhanced by Hoffa's direction, known for his ability to blend artistic vision with a documentary style.
Throughout the shoot, the camaraderie and dedication of TRAPART's creators shine through, highlighting the collective ethos that drives the brand. The resulting video not only serves as a testament to Jamdong's artistic journey but also as a glimpse into the innovative culture fostered at TRAPART. This collaboration stands as a significant representation of how art and teamwork can intersect to produce enriching content.
Lass Shellz delivers a powerful anthem in "Man Up," showcasing her lyrical prowess and emotional depth. The track, produced by 101K BEATZ, features a driving beat that complements Shellz's compelling narrative.
Mars Hoffa shot the iconic video for "Maal" in 2019, and it has stood the test of time as a classic. The track is named after Baba Maal, one of Hoffa's favorite Senegalese artists, reflecting his admiration for global music influences. "Maal" was part of a larger project recorded at Rutgers University Newark Studios a decade ago, with all beats produced by Rashaad Taylor. The song, along with others from the project, can be found on all music platforms under the title "Black Market."